HONG KONG DESIGN INSTITUTE
香港知專設計學院
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Department of Fashion and Image Design
時裝及形象設計學系
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Programme code
課程編號
DE114304
Programme Title
課程名稱
Higher Diploma in Fashion Branding and Buying
時裝品牌策劃及採購高級文憑
學生作品
Students' Showcases
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Mode of Study
修課模式
Full-Time
全日制
Offering Campus
上課地點
HKDI
Typical Duration of Study
一般完成時間
2 Years
2 Years
Programme Aims
課程宗旨

Hong Kong is an international fashion business centre. Many international enterprises have regional offices in Hong Kong and their businesses spread over the neighbouring countries. Renowned international fashion brands have also been developing their markets in Hong Kong and China in recent years.
 
The Fashion Branding and Buying consists of a wide range of activities in the spectrum of the whole supply-demand pipeline, including brand promotion, communications, editorial, product development, sourcing, marketing, retail buying, retail operations, visual merchandising and display design, etc.

This programme is designed to enable students to work in the different areas of Fashion Branding and Buying. Emphasis will also be put on enriching students’ international exposure. Students will find the programme both practical and creative, through different learning experiences such as lectures, tutorials, projects, visits, competitions and industrial attachments. Broad knowledge and skills in fashion branding and marketing, trend analysis, global business environment, design, materials and technology form the core components of the programme from which students can select one of the specific study scopes in (1) branding and communications, (2) product development and sourcing, (3) buying and retail management, or (4) visual merchandising.
 
This programme is also designed with an emphasis on generic, language and communication training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation.

香港是一個國際性的時裝商業中心,很多的國際時裝企業都在香港設有辦事處,其業務遍及鄰近地區。而近年來很多知名的時裝品牌亦開始大力發展香港及中國的市場。
 
時裝品牌策劃及採購包括一系列在時裝供求管道中不同環節的活動,包括品牌推廣、企業傳訊、雜誌編採、產品研發、貿易供銷管理、零售採購及管理、視覺營銷及展示設計等。

本課程旨在培育畢業生在時裝品牌策劃及採購不同的環節工作,課程著重豐冨學生的國際接觸,透過不同的學習經驗,例如授課、導修、專題習作、參觀、比賽及行業實習等,以加強創意培訓及實務的訓練,課程設計則以廣泛的時裝知識及技能為核心,例如時裝品牌及市場策劃、潮流分析、環球商業環境、設計、物料及工藝等,學生在這基礎上,可選擇選擇(一)品牌策劃及傳訊、(二)產品研發及供應營銷管理、(三)零售採購及管理或(四)視覺營銷其中一個分流以完成課程。

本課程亦著重通識教育、語文及傳意訓練、全人發展和職場工作體驗,為學生畢業後繼續升學或就業作更佳裝備。

Programme Stream
課程分流

Students may choose one of the following streams so as to enhance professional knowledge and skills in specific areas:

  • Higher Diploma in Fashion Branding and Buying (Branding and Communications)
  • Higher Diploma in Fashion Branding and Buying (Product Development and Sourcing)
  • Higher Diploma in Fashion Branding and Buying (Buying and Retail Management)
  • Higher Diploma in Fashion Branding and Buying (Visual Merchandising)

The 1st semester is a common semester. Students will progress to the streams in the 2nd semester, subject to their choice, academic performance and availability of places in specific streams.

課程設以下分流供同學選擇,以加強相關的專業知識及技能:

  • 時裝品牌策劃及採購(品牌策劃及傳訊)高級文憑
  • 時裝品牌策劃及採購(產品研發及供應營銷管理)高級文憑
  • 時裝品牌策劃及採購(零售採購及管理)高級文憑
  • 時裝品牌策劃及採購(視覺營銷)高級文憑

第一學期為共修課程,第二學期起修讀以上分流,入讀分流視乎學額情況按同學之選擇及成績分配。

Career Prospects
就業前景

Graduates may be employed as fashion brand executives, fashion brand marketers, fashion editors, product developers, fashion merchandisers, fashion buyers, fashion retail executives, fashion visual merchandisers, etc.

畢業生可受聘為時裝品牌管理人員、時裝市務策劃員、時裝編採人員、產品研發人員、時裝營銷採購員、時裝買手、時裝零售行政人員、視覺營銷策劃人員等。

Articulation
銜接安排

Graduates are eligible to apply for admission to top-up degree programmes offered by the following universities in collaboration with the School for Higher and Professional Education (SHAPE):For all streams:

  • The Nottingham Trent University, UK: BA (Hons) International Fashion Business (for graduates of all streams)
    (Registration Number (Non-local Higher and Professional Education (Regulation) Ordinance): 251505)

For all streams except Product Development and Sourcing:- University for the Creative Arts, UK: BA (Hons) Fashion Promotion and Imaging
(Registration Number of Non-local Higher and Professional Education: 252646)

畢業生可報讀下列才晉高等教育學院(SHAPE)與海外大學合辦的學位銜接課程:所有課程分流:-

  • 英國諾丁漢特倫特大學:國際時裝商務(榮譽)文學士(適用於所有本課程畢業生)(非本地課程註冊編號:251505)

除產品研發及供應營銷管理以外的課程分流:-

  • 英國創意藝術大學:時尚形象創作及推廣(榮譽)文學士(非本地課程註冊編號:252646)
Professional Recognition
專業認可

The Higher Diploma in Fashion Branding and Buying offered by HKDI is highly recognised by the industry.

由香港知專設計學院所提供的時裝品牌策劃及採購高級文憑課程深受業界認可。

Entrance Requirements
入學條件
Notes
註解

VTC reserves the right to cancel any programme, revise programme title, content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.

職業訓練局可因應情況取消任何課程、修正課程名稱、內容或更改開辦課程的院校 / 分校 / 上課地點。

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