HONG KONG DESIGN INSTITUTE
香港知專設計學院
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Department of Fashion and Image Design
時裝及形象設計學系
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Programme code
課程編號
DE114304
Programme Title
課程名稱
Higher Diploma in Fashion Branding and Buying
時裝品牌策劃及採購高級文憑
學生作品
Students' Showcases
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Mode of Study
修課模式
Full-Time
全日制
Offering Campus
上課地點
HKDI
Typical Duration of Study
一般完成時間
2 Years
2 Years
Programme Aims
課程宗旨

This programme consists of a wide range of activities of industrial simulated activities in the supplydemand pipeline, including fashion brand promotion, fashion e-marketing, fashion product development and sourcing, global fashion buying, visual merchandising and display design to  enrich students’ international exposure.

本課程旨在培育學生在時裝品牌策劃及採購不同的領域內工作,及豐富學員的國際視野 。本課程包含一系列在時裝供求管道中不同環節的活動,包括時裝品牌推廣、電子時裝商務、時裝產品研發及採購、環球採購、視覺營銷及時裝展示設計等。
 
本課程亦著重通識教育、語文及傳意訓練、全人發展和職場工作體驗,為學生畢業後繼續升學或就業作更佳裝備。

Programme Stream
課程分流

Students may choose one of the following streams so as to enhance professional knowledge and skills in specific areas:

  • Higher Diploma in Fashion Branding and Buying (Buying and Retail Management)
  • Higher Diploma in Fashion Branding and Buying (Product Development and Sourcing)
  • Higher Diploma in Fashion Branding and Buying (Visual Merchandising and Branding)

The 1st semester is a common semester. Students will progress to the streams in the 2nd semester, subject to their stream choice, academic performance and study place availability in specific streams.

課程設有以下分流供同學選擇,以加強相關的專業知識及技能:

  • 時裝品牌策劃及採購(採購及零售管理)高級文憑
  • 時裝品牌策劃及採購(產品研發及供應營銷管理)高級文憑
  • 時裝品牌策劃及採購(視覺營銷及品牌策劃)高級文憑

第一學期為共修課程。第二學期起修讀以上分流,入讀分流視乎學額情況按同學之選擇及成績分配。

Career Prospects
就業前景

Graduates may be employed as fashion brand executive, fashion digital marketing officer, fashion e-commerce content executive, e-commerce fashion buyer, fashion e-retailing planner and developer, fashion product developer and designer, fashion event planner, fashion project officer, visual merchandisers, display designer, etc.

畢業生可受聘為時裝品牌策劃人、時裝數碼營銷專員、電子時裝商務買手、電子時裝商務策展人及研發、時裝產品研發及設計、時裝活動策劃、時裝視覺營銷設計師及展示設計等。

Articulation
銜接安排

Graduates can pursue relevant degrees locally or overseas. They are eligible to apply for admission to topup degree programmes offered by the following universities in collaboration with the School for Higher and Professional Education (SHAPE):

  • The Nottingham Trent University, UK:
    BA (Hons) International Fashion Business# :(Registration Number of Non-local Higher and Professional Education: 251505)
  • University of Westminster, UK:
    BA (Hons) Fashion Buying Management# :(Registration Number of Non-local Higher and Professional Education: 253021) 

Graduates are eligible to apply for admission to top-up degree programme offered by:

  • Technological and Higher Education Institute of Hong Kong (THEi):
    BA (Hons) in Fashion Design / BA (Hons) in Advertising

Graduates can also apply for admission to relevant degree programme of local university:

  • The Hong Kong Polytechnic University:
    BA (Hons) Scheme in Fashion and Textiles

Upon admission to relevant degree programmes, graduates can apply for credit exemption. The level of exemption will be considered on individual basis.

# It is a matter of discretion for individual employers to recognise any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE (www.shape.edu.hk).

畢業生可選擇繼續升讀本地或海外相關的學士學位課程。他們可報讀下列才晉高等教育學院(SHAPE)與海外大學合辦的學位銜接課程:

  • 英國諾丁漢特倫特大學:國際時裝商務(榮譽)文學士#(非本地課程註冊編號:251505)
  • 威斯敏斯特大學:時裝採購管理(榮譽)文學士#(非本地課程註冊編號:253021)

# 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。請參閱SHAPE網頁內相關的課程資料頁面。


畢業生可報讀下列的學位銜接課程:

  • 香港高等教育科技學院(THEi):時裝設計(榮譽)文學士 / 廣告 (榮譽) 文學士


畢業生可報讀本地相關學位課程:

  • 香港理工大學︰服裝及紡織(榮譽)文學士學位組合課程

視乎畢業生的個別情況,他們在入讀相關學位課程時,可申請不同程度的學分豁免。

Professional Recognition
專業認可

Students are eligible to apply for ordinary membership of the Hong Kong Fashion Designers Association (HKFDA) and student membership of the Hong Kong Designers Association (HKDA) and the Hong Kong Institute of Textile and Apparel (HKITA) and the Society of Dyers and Colourists (SDC).#

學生有資格申請成為香港時裝設計師協會(HKFDA)的普通會員、香港設計師協會 (HKDA)、香港紡織及服裝學會(HKITA)及英國染料及色彩師學會(SDC)的學生會員。

Entrance Requirements
入學條件
Notes
註解

VTC reserves the right to cancel any programme, revise programme title, content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.

職業訓練局可因應情況取消任何課程、修正課程名稱、內容或更改開辦課程的院校 / 分校 / 上課地點。

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