HONG KONG DESIGN INSTITUTE
香港知專設計學院
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Department of Fashion and Image Design
時裝及形象設計學系
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Programme code
課程編號
DE114305
Programme Title
課程名稱
Higher Diploma in Fashion Media Design
時裝媒體設計高級文憑
學生作品
Students' Showcases
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Mode of Study
修課模式
Full-Time
全日制
Offering Campus
上課地點
HKDI
Typical Duration of Study
一般完成時間
2 Years
2 Years
Programme Aims
課程宗旨

Renowned international fashion brands have been developing their markets in Hong Kong and China in recent years, with the severe competitions facing globally and regionally, fashion brands start to build up their own media channels in order to enhance their competitiveness. With the advanced technology and the popularity of online activities, fashion brands are seeking new development and opportunities in the media strategy which need a pool of young talented practitioners.
 
The Fashion Media Design consists of a wide range of activities in the spectrum of the whole communication system and channels including media strategy, journalism, social media, blogging for business, webpage and app design, etc. to achieve a modern and all-rounded fashion communication solution.

This programme is designed to enable students to work in the different areas of Fashion Media Design. Emphasis will also be put on enriching students’ international exposure. Students will find the programme both practical and creative, through different learning experiences such as lectures, tutorials, projects, visits, competitions and industrial attachments. Broad knowledge and skills in fashion film, fashion journalism, new media strategy, social media, and blogging for business form the core components of the programme.
 
This programme is also designed with an emphasis on generic, language and communication training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation.

近年很多知名時裝品牌開始大力發展香港及中國市場,為時裝業帶來不同的市場挑戰,品牌必須發展完善的宣傳網絡,甚至建立屬於品牌的多媒體溝通渠道,鞏固品牌的競爭力,加上科技發達,互聯網的產生,新媒體的出現,提供大量時裝媒體設計從業員的就業機會。
 
配合時裝品牌的市場需要,時裝媒體設計包括一系列在時裝媒體管道中不同環節的活動,包括媒體策略,時裝新聞編採,社交媒體,商業博客,網站及手機程式設計等,務求為時裝媒體設計從業員帶來全面有效的培訓。

本課程旨在培育畢業生在時裝媒體設計不同的環節工作,課程著重豐冨學生的國際接觸,透過不同的學習經驗,例如授課、導修、專題習作、參觀、比賽及行業實習等,以加強創意培訓及實務的訓練,課程設計則以廣泛的時裝知識及技能為核心,例如時裝短片策劃、時裝新聞編採、新媒體策略、社交媒體、商業博客等。

本課程亦著重通識教育、語文及傳意訓練、全人發展和職場工作體驗,為學生畢業後繼續升學或就業作更佳裝備。

Programme Stream
課程分流

Graduates may be employed as fashion media design specialists:

  • Fashion Stylist / Editor
  • Fashion Blogger
  • Fashion & Lifestyle Public Relations
  • Brand Online Editor
  • Digital Marketing Executive
  • Brand Communications Officer
  • Fashion Marketing Officer
  • Fashion Film Director
  • Fashion Photographer 
Career Prospects
就業前景

Graduates may be employed as fashion media design specialists:

  • Fashion Stylist / Editor
  • Fashion Blogger
  • Fashion & Lifestyle Public Relations
  • Brand Online Editor
  • Digital Marketing Executive
  • Brand Communications Officer
  • Fashion Marketing Officer
  • Fashion Film Director
  • Fashion Photographer 

畢業生可受聘為時裝媒體設計管理專才:

  • 形像設計師 / 時裝編輯
  • 時尚博客
  • 時尚品牌公關
  • 品牌網絡編輯
  • 品牌網絡推廣員
  • 時尚品牌傳訊員
  • 時裝品牌推廣員
  • 時裝短片導演
  • 時裝攝影師
Articulation
銜接安排

The Higher Diploma in Fashion Media Design programme is developing articulation to top-up degree programmes offered by universities overseas. Graduates can also apply for admission to the related degree programmes of local universities.

本課程與海外伙伴大學正在研究合辦學位銜接課程;畢業生亦可報讀本地大學之相關學位課程。

Professional Recognition
專業認可

The Higher Diploma in Fashion Media Design offered by HKDI is highly recognised by the industry.

由香港知專設計學院所提供的時裝媒體設計高級文憑課程深受業界認可。

Entrance Requirements
入學條件
Notes
註解

VTC reserves the right to cancel any programme, revise programme title, content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.

職業訓練局可因應情況取消任何課程、修正課程名稱、內容或更改開辦課程的院校 / 分校 / 上課地點。

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